Interruption media needs a different argument
Search advertising answers a question someone already asked. Our social media advertising services exist because social interrupts something people would rather be doing. That single difference changes everything downstream — the creative, the offer, the number of touches before a conversion, and how much you should expect the first click to be worth.
Which is why social campaigns fail when they are run like search campaigns. The creative carries the load, not the targeting. Reddit advertising and Quora campaigns are the clearest example: an ad that reads like an ad gets ignored or actively mocked, so the copy has to sound like a person who belongs there.
We build campaigns per platform rather than duplicating one set of assets across all of them, and we get the server-side event tracking working so the results are still measurable after browser restrictions do their thing.
Built for each platform, not copy-pasted
A LinkedIn ad and a Reddit ad share a product and nothing else.
Creative production
Statics, carousels and short-form video cut per placement and aspect ratio, with hooks tested independently of the body.
Testing frameworks
Structured creative tests where one variable moves at a time, so a winner tells you something you can reuse.
Audience & exclusions
Interest, behaviour, lookalike and custom audiences — plus disciplined exclusion lists so you stop paying to reach existing customers.
Conversions API
Server-side event forwarding for Meta and equivalent setups elsewhere, so tracking survives browser and iOS restrictions.
Retargeting tiers
Sequenced messaging by depth of engagement rather than one blanket audience of everyone who ever visited.
Community-native copy
Reddit and Quora copy written to survive the comments. Overclaiming on those platforms costs more than it earns.
Lead forms & landing pages
Native lead forms where they convert better, landing pages where qualification matters more than volume.
Brand safety
Placement exclusions, comment moderation policy and rules about where your creative is allowed to appear.
Reporting
Cost per result by platform, placement and creative, with creative-level learnings written down rather than re-discovered quarterly.
Platforms covered by this service
Creative-led, in three phases
On social the account structure is simple and the creative is hard. We spend our time accordingly.
Message testing
A small budget across several angles to find which argument people respond to, before spending on production.
Production
The winning angle gets built properly — multiple formats, hooks and lengths, sized per placement.
Scale & refresh
Winners scale while a fresh batch enters testing. Social creative fatigues; a pipeline prevents the cliff.
Beyond the vanity metrics
Engagement rate is a diagnostic, not an outcome. We judge social by the same standard as everything else: what a qualified lead or sale cost, and whether it scales.
- Creative you can point at and say why it worked, documented for reuse.
- Event tracking that still reports after browser and platform restrictions.
- Cheaper channels proven or ruled out — Reddit and Quora tested properly rather than dismissed.
- Retargeting that does not annoy, with frequency caps and exclusions that actually apply.
- A refresh pipeline so performance does not fall off a cliff in week seven.
About this service
Does social work for B2B?
LinkedIn advertising does work for B2B, at a price — expect a higher cost per lead than search and judge it on pipeline rather than lead count. Meta can work for B2B when the offer is genuinely broad. Reddit and Quora are often the surprise performers for technical products, because the audiences are self-selecting.
Do we need video?
Increasingly, yes on Meta and TikTok-style placements. It does not need a production crew — well-lit screen recordings, founder pieces to camera and simple motion graphics routinely outperform polished brand films. We will brief and produce whichever fits your budget.
How much budget for a fair test?
Enough to gather roughly fifty conversion events per audience within a couple of weeks, otherwise the platform never exits the learning phase and results are just noise. In practice that is a few hundred dollars per week minimum for most offers.
Will you manage our organic social too?
We focus on paid. Organic posting, community management and content calendars are a different discipline with a different rhythm, and we would rather recommend someone good at it than do it adequately.
Test the cheap channels first
Most accounts have never properly tried Reddit or Quora. A small structured test costs little and occasionally changes the whole media plan.