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A performance marketing firm that treats tracking as part of the work
Coretrend Systems is a GST-registered marketing company in Pune — a b2b performance marketing agency for software, finance and e-commerce brands that need to know what their advertising actually returns.
Built from running our own campaigns first
Coretrend Systems grew out of years spent managing acquisition on our own web properties before we ever managed anyone else’s. Running affiliate and comparison sites at scale meant living with the parts of digital marketing most agencies never touch: policy suspensions, broken conversion tags, attribution that disagrees between three dashboards, and landing pages that fail review at the worst possible moment.
That background shapes how we work now. We assume the tracking is wrong until we have verified it. We assume an ad account will be reviewed, so we build it to pass. And we assume you would rather hear an uncomfortable number early than a comfortable one late.
Today the team runs campaigns across nine ad networks for clients in software, finance, e-commerce, travel and publishing — from first audit through to steady-state scaling.
Four principles we do not bend on
These are not values on a wall — they are close to a checklist for how to choose a digital marketing agency. Each one exists because breaking it has cost somebody money.
Tracking before spend
No campaign goes live until conversion events fire correctly and we have tested them ourselves. An account optimising against a broken signal will confidently spend your budget on the wrong thing, and the reports will look fine while it happens.
Compliance is not optional
We build account structures, disclosures and landing pages to survive platform review. We will not route paid traffic straight to a partner link, run duplicate accounts, or use any workaround that puts your advertising privileges at risk — including when a client asks.
You own everything
Ad accounts, analytics properties, tag manager containers, pixel data and creative files stay in your name. We request access and hand it back on request. Nothing we build is hostage to the relationship continuing.
Say the real number
If a channel is not working, it goes in the report in the first paragraph, not a footnote on slide nine. If we think you should spend less, we will say so — a smaller account that keeps running beats a bigger one that quits in month four.
Accounts where measurement actually matters
We are a fit for businesses spending enough that a wrong decision is expensive, and small enough that they want to talk to the person doing the work.
- SaaS and software — trial and demo acquisition where lead quality varies wildly by keyword. This is where we spend most of our time as a SaaS marketing agency, because one bad keyword match can flood a sales team with unqualified demos.
- Financial education and broker comparison — heavily policed categories that need careful compliance work.
- E-commerce — catalogue feeds, Performance Max and retargeting built around margin, not revenue.
- Travel and experiences — seasonal demand curves and long consideration windows.
- Affiliate and comparison publishers — multi-network attribution and postback plumbing.
The formal bits
- Legal name
- Coretrend Systems
- GSTIN
- 27AANCC6331J1ZE
- Registered address
- Brahma Majestic, NIBM Undri Road, Kondhwa, Pune, Maharashtra 411048, India
- Business hours
- Monday to Saturday, 10:00 – 19:00 IST
- Contact
- info@coretrendsystems.com · +91 93562 08839
Let us look at your account
The audit costs nothing and takes about two working days. You will get a written summary of what is working, what is leaking, and what we would change in the first thirty days.