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B2B lead generation agency — pipeline, not just form fills
A lead generation agency for B2B companies that measures success the way your sales team does: qualified pipeline and closed revenue, not cost per lead in isolation. We build the channel mix, the tracking, and the handoff to sales as one connected system.
Most B2B lead gen fails at the handoff, not the ad
The click is rarely the hard part. The hard part is what happens between a form fill and a sales-qualified conversation — lead scoring that means nothing to sales, a CRM field that never gets filled in, a follow-up that happens four days too late. We build the acquisition and the handoff together, so the leads your channels produce are ones sales actually wants to work.
For a broader look at which channels fit which B2B motion, see our guide to B2B lead generation channels and tactics. This page is about running the engine, not just picking the channel.
The work, broken into parts
Most B2B pipelines need all of these working together, not one channel run in isolation.
LinkedIn & paid search
Account-based and intent-led campaigns on the channels B2B buyers actually research on, connected to our paid media & PPC work.
Outbound & list building
Targeted account lists and outreach sequencing that complements paid demand rather than duplicating it.
Lead scoring & routing
Scoring criteria built with sales, not just marketing, so a lead crossing the threshold actually gets worked while it is still warm.
CRM & sales handoff
Fields, triggers and notifications configured so nothing sits in a queue no one is watching.
Nurture sequencing
Email and lifecycle flows for the leads not yet sales-ready, built on the same infrastructure as our email & marketing automation service.
Landing pages built to qualify
Forms and page structure that filter for fit before a lead ever reaches a rep, via our landing page & CRO work.
Conversion tracking
Closed-loop reporting back to the ad platform and CRM, so spend gets credited to pipeline, not just form fills.
Sales enablement content
One-pagers, case-study formats and objection-handling material built from what actually closes deals, not generic templates.
Pipeline reporting
A reporting view built around stages sales already uses — MQL, SQL, opportunity, closed — not a marketing-only dashboard sales ignores.
Built in the order that avoids wasted spend
Turning on ad spend before the handoff works just produces leads nobody follows up on.
Audit
Current channels, lead scoring, CRM setup and the sales handoff — find out where leads are actually being lost before spending more to generate them.
Fix the handoff
Scoring, routing and CRM fields agreed with sales first. Generating more leads into a broken handoff just produces more waste.
Launch channels
Paid, outbound and content brought online in the mix that fits your sales cycle and deal size.
Optimise to pipeline
Budget shifts based on what closes, not just what converts on a landing page — the two are not always the same channels.
What good looks like
A B2B lead gen engine that is actually working looks different from a consumer funnel — fewer, better leads matter more than volume.
- Leads scored the way sales actually qualifies, not a generic marketing score nobody trusts.
- A CRM that reflects reality, so pipeline reporting is trustworthy rather than guessed at.
- Follow-up inside hours, not days, on leads that cross the sales-ready threshold.
- Spend attributed to closed revenue, not just cost per lead in isolation.
- A channel mix sized to your sales cycle, not copied from a B2C playbook.
About this service
How is this different from your paid media service?
Paid media covers the channels. This service covers the whole B2B pipeline — channels plus lead scoring, CRM routing and the sales handoff. Many B2B clients use both together; some only need the pipeline and handoff work fixed around channels they already run.
What counts as a qualified lead?
Whatever your sales team actually works from — we define scoring criteria with your sales team during the audit phase rather than importing a generic definition. A lead that fits your ideal customer profile and has shown real buying intent, not just anyone who filled out a form.
Do you handle outbound, not just paid channels?
Yes, where it fits the sales motion — targeted account lists and sequencing that complement paid demand generation rather than compete with it for the same budget line.
Do you guarantee a number of leads or deals?
No. Pipeline depends on your market, offer and sales team’s own follow-up, none of which we control end to end. We commit to building the engine correctly and reporting honestly on what it produces.
Start with a pipeline audit
Before adding spend, find out where your current leads are actually being lost between the click and the close.